2024 Agenda

The CMO Outlook keynote panel brings together four leading marketing and communication executives from leading DC area companies to discuss their outlook for 2025 — and beyond. This “big picture”... Read More

Matt Turner is a Social Media Specialist in the National Park Service where he manages the agency’s popular social media channels. His experience creating and managing digital content spans over... Read More

2024 marks the 20th anniversary of ADWKDC. In recognition, the Mid-Atlantic MarCom Summit and ADWKDC are paying tribute to the founder of ADWKDC and founding supporter of Capitol Communicator, co-founder... Read More

In this exclusive roundtable, chief communications officers from diverse industries come together to discuss the evolving communication landscape and the innovative strategies they are deploying to connect with their audiences.... Read More

This panel of leading SEO experts will explore the latest trends and future strategies shaping the world of SEO in 2025. Experts will dive into the impact of AI-driven algorithms,... Read More

As a self-proclaimed techno-optimist, legendary agency pioneer Larry Weber will bring inspiring examples of companies using technology to positively impact humanity, providing lessons of storytelling for all communicators. This conversation... Read More

Several of the region’s leading social media thought leaders will provide insight into their outlook for 2025 and beyond. How has their social strategy shifted in the last year? What... Read More

This interactive panel discussion, led by social impact agency CMRignite, will explore how organizations can leverage authentic storytelling as a superpower to reach communities and inspire real, positive change.  Panelists will... Read More

In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during... Read More

This presentation will explore the importance of creating meaningful and stimulating work. Presenter: Tuesday Poliak who serves as the Chief Creative Officer for RP3 Agency, has over two decades of... Read More

This presentation explores the vast opportunities within the public sector, where federal and state governments spend over $4.8 billion annually on marketing communications contracts. It highlights market nuances, including common... Read More

We are living in an era when content is easier than ever to create and disseminate. While this can be good for PR and communications professionals (and their budgets!), it... Read More

B2B marketing leaders will share their expertise in navigating the ever-evolving landscape of business-to-business marketing in the digital era. You’ll gain valuable insights into innovative strategies, data-driven approaches, and the... Read More

Navigating the world of government marketing can be a challenging journey, especially for solo entrepreneurs and small businesses looking to make their mark. This panel is designed to guide you... Read More

We’ve gathered a group of DC-based opinion editors to discuss today’s newsroom policies and opportunities available to communicate your organization’s perspective, as they offer their advice and tips on the... Read More

As the landscape of government procurement evolves, B2G marketers are increasingly turning to artificial intelligence (AI) to enhance their engagement strategies with government end users. This panel will explore how... Read More

This session will takes attendees deep inside the minds of top B2B sales leaders to see what’s really on their mind. In this fast-paced and intensive session, you’ll be able... Read More

Are you struggling to foster a cohesive team culture in a hybrid work environment? Wondering how to retain talent and create camaraderie across different generations in today’s evolving workplace? Join... Read More