Beyond the Dashboard: Turning Marketing Data into Actionable Insights
With the sheer volume of marketing data available today, how do you make sense of it and drive real results? This session will dive deep into the power of predictive analytics and how businesses can unlock hidden customer insights to fuel more effective marketing strategies. Using real-world examples from well-known brands like Domino’s Pizza, we’ll demonstrate how layering first-party customer data with third-party sources can lead to game-changing discoveries. This session will take you beyond just reading dashboards, showing you how to translate data into actionable marketing decisions that yield measurable ROI.