Messaging and Communications in the New Washington
The nation’s capital is undergoing a communications reset. With a new administration setting its policy priorities, the tone, channels, and strategies of public affairs in Washington are evolving in real time. How should organizations navigate this shifting landscape? What role do message discipline, storytelling, and authenticity play in influencing stakeholders, the press, and the public?
This session will bring together seasoned communicators and public affairs leaders to explore the new dynamics of policymaking and persuasion in Washington. Panelists will examine how the administration’s agenda is reshaping the issues conversation, what approaches resonate with decision-makers and the media, and how advocates, corporations, and nonprofits can ensure their voices are heard. From strategic narrative development to rapid-response communications, attendees will gain insights into the emerging rules of engagement in today’s Washington—and the skills needed to stay ahead in a highly competitive messaging environment.