The MarCom Theory of Everything: Navigating the New Convergence of Channels, Voices & Reputation
In this fireside chat, we explore the evolving landscape where corporate reputation, talent brand, and customer perception intersect. We’ll examine how AI is transforming marketing and communications, discuss strategies for maintaining authentic human connections in an increasingly automated world, and delve into the power of purpose-driven initiatives in attracting top talent. Join us to gain insights on balancing employee voice with corporate messaging, leveraging AI ethically, and measuring the impact of social initiatives on talent acquisition. This session is essential for leaders aiming to harmonize their brand strategy across customer, employee, and stakeholder audiences in today’s dynamic business environment.