Public Service Announcements: The secret weapon you’re probably not using
Are you using the power of PSAs to garner millions of dollars of free advertising time? If you work in government, in a non-profit, in an association, or in health, pharma, safety, advocacy, education, social services and more — and you aren’t using PSAs — you’re leaving audience attention, public trust, and even funding on the table. This underrated strategy guarantees tremendous ROI. In this session, learn what makes a PSA different from an advertisement, how to prepare a PSA campaign, and what you need to qualify for free media airtime.