The Good, the Bad, and the Ugly of Integrating AI Across the Communications Workforce
This session explores the end-to-end process of integrating AI tools and practices across agencies or corporate communications departments. Panelists will discuss how to identify the most impactful AI use cases and the steps required to foster a culture of innovation.
Audience members will gain actionable insights into effective change management, team upskilling, and ensuring AI deployment aligns with overarching business and communications objectives. Special attention will be given to strategies for ensuring AI adoption complements—not complicates—existing workflows and organizational structures.