The Next Frontier of Social and Communities: Reddit, WhatsApp, Substack, and More

The Next Frontier of Social and Communities: Reddit, WhatsApp, Substack, and More

Social platforms are evolving beyond the familiar giants. Reddit’s micro-communities, WhatsApp’s global reach, and Substack’s creator-led networks highlight a shift from mass broadcasting to trust, authenticity, and direct connection. This panel brings together experts and brand leaders to explore how organizations can thrive in these emerging spaces. What new norms shape engagement, discovery, and moderation? How can communicators build credibility in smaller, trusted circles? Join us to discover the strategies, risks, and opportunities that will define the next chapter of social.