Unifying Programmatic Media in a Fragmented Media World
Today’s digital media landscape is fragmented, with data, buying technology, and intelligence tools often siloed despite advances in programmatic. MiQ created Sigma, a unified platform that uses cross-DSP data integration and AI-powered automation to break down these silos, driving connectivity for smarter business development and media planning. Discover how MiQ Sigma brings cohesion and actionable insight to a complex, divided space, highlighting its practical impact and the evolution of programmatic solutions.