Designing Moments That Move People: The Experiential Advantage

09 Oct 2025
1:20 pm - 2:05 pm
Observation South Room

Designing Moments That Move People: The Experiential Advantage

Kurt Roberts, Goodbeast’s Founder & Chief Experience Officer, is here to pull back the curtain on impactful brand engagement: experiential marketing. In this talk, we’ll define this immersive approach and show you why it’s effective in driving powerful emotional connections that translate directly into significant sales growth. You’ll leave with clear, actionable insights on integrating this strategy to boost your brand value and build authentic, long-term audience relationships.