Adam Palmer

Adam Palmer believes the best marketing is invisible. It doesn’t interrupt conversations, it becomes the conversation.

Adam cut his teeth in hyper-growth startups, helping launch LivingSocial Escapes to over $100 million in first-year revenue. But his most audacious experiment came when he joined GovCIO facing a familiar GovCon dilemma: keep paying six figures for access to decision-makers at media events, or completely reimagine what a marketing department could be.

They chose reinvention. Adam led the transformation of a traditional marketing department into a wholly owned media subsidiary that generated revenue instead of burning it.

The result: 500%+ revenue growth and over $428 million in new contracts in just 2.5 years, not by interrupting their audience, but by becoming the source their audience trusted and shared.

Today, as an Advisor with The B2G Companies, Adam helps organizations flip the traditional marketing model. His approach is counterintuitive: stop trying to capture attention and start creating the content your customers can’t help but share.