Ed Krug has over 25 years of direct marketing experience focused on building new customer acquisition, customer retention and customer reactivation campaigns for both B2B and B2C companies. He began his career with MCRB, specializing in list compilation, list management, and data processing for direct mail marketers. Ed has seen data and direct mail change and evolve over the last 2 decades. Ed served as President of Atlantic List Marketing, Senior VP of List Management for Walter Karl, Inc., and most recently was Vice President of Strategic Solutions and Services at Data Axle for the last 11 years. Ed’s deep understanding of digital and direct mail principals coupled with his knowledge of how to integrate these channels has made him a valuable partner to his clients. They rely on Ed for strategic planning and execution of various B-to-B direct marketing campaigns. Ed is actively involved with several direct marketing associations and was chairman of the B-to-B Council for several years. He has also spoken at several regional direct marketing clubs and national marketing events.