Creative Director and Managing Director at Sensis, Felipe has led Seagram’s and PAMA Liqueur campaign creative for multicultural markets in the U.S. Central to his approach is an emphasis on the essential role of emotions in communication—a philosophy deeply influenced by his ties to his native Colombian culture. His over 20 years of experience at ad agencies in Colombia and stateside include stints at DDB and McCann, as well as in-house work for Cartoon Network. He’s cut his teeth on major brands including Zenú, MasterCard, Cotton USA, Santander BBV, and Mobil. An academic ad man to the core, Felipe holds a Bachelor’s Degree in Advertising from the Universidad Pontificia Boliviariana and a Master’s Degree in Digital Marketing and Social Media from the Universitat de Barcelona. His passion is WORK.