Mark Macklin

Strategy Director, Sensis

Mark Macklin

Strategy Director, Sensis

Biography

Strategy Director at Sensis, Mark brings over 20 years of strategic experience in a multitude of industry verticals and brands, including Audi, Travelocity, SONY, Google, Chevrolet, YouTube, AT&T, Nike, Adidas, USAA, and Anheuser-Busch, with prior stints at Forrester Research, McKinney, Fleishman-Hillard, and The Marketing Arm. A staunch believer that strategy and creative are joined at the hip and heart, Mark states his work isn’t looking to see what no one else sees, but to think what no one else has thought—about what everyone sees. Mark holds a BS in Finance and Marketing from the University of Colorado at Boulder and an MBA from Babson in Wellesley, MA. But his best ideas invariably come riding Bentonville, Arkansas’ mountain bike trails, most mornings at sunrise.

All sessions by Mark Macklin