Pete Pachal

Pete Pachal is the founder of The Media Copilot, the definitive guide to how AI is transforming media, journalism, and content creation. The daily newsletter zooms in on how creators and newsrooms are using and dealing with generative AI, cutting through the hype — and the backlash — to honestly examine the promise and the peril of this transformative tech. Copilot provides online courses to train journalists, marketers, and PR professionals on the best ways to use generative AI in content creation to improve efficiency while preserving integrity.

He also covers how AI is changing media, and I provide training and consulting on applying generative AI to content creation.

A lifelong journalist, he also covers how AI is changing media. He’s held leadership positions at several companies, directing editorial teams to maximize audience, social reach, and business opportunities. As a thought leader on AI, Big Tech, and cryptocurrency, Pachal has been featured on national television regularly, including appearances on the Today Show, CNN, Fox Business, NPR, and The Daily Show.