Sophie Beyts

Sophie is Vice President of Sales Solutions at MiQ, where she leads Sales Strategy, Product Marketing, Sales Enablement, and Sales Engineering across the U.S. With more than a decade of experience in the programmatic ecosystem, Sophie brings a broad view of the industry, having held roles across both the ad tech vendor and media agency landscape. During this time, there have been areas of major transformation in digital advertising, giving her a unique lens into how technology, data, and commercial strategy intersect to drive growth. Known for bridging the gap between product innovation and sales execution, Sophie continues to shape how modern revenue teams operate in an evolving programmatic landscape, for both MiQ and its clients.