Biography
Sydney is a seasoned digital marketing professional with more than a decade of experience advising B2B and B2G clients on full-funnel marketing strategies aligned to business objectives. When it comes to GEO/SEO, she and her MG Digital team work daily to help clients’ brands and products show up more regularly on AI search and stay ahead of the competition. She has been instrumental in developing and executing successful omnichannel strategies to drive business growth and enhance brand reputation for clients. Her vast experience across SEO, paid media, websites, and social media brings a unique end-to-end POV to help Merritt Group’s tech clients get better ROI and results.
All sessions by Sydney Shufelt
Navigating AI Search: A Playbook to Generative Engine Optimization (GEO)
09 Oct 2025
10:45 am - 11:30 am
The New SEO: Search and AI in a Social-Forward World
09 Oct 2025
3:10 pm - 3:55 pm