Katie Jacobs

Senior Director of Media Strategies, American Institute of Architects

Katie Jacobs

Senior Director of Media Strategies, American Institute of Architects

Biography

Katie Jacobs is the Senior Director of Media Strategies at the American Institute of Architects (AIA), a membership organization representing more than 98,000 architects. At the AIA, she leads the media relations, social media, and editorial teams, blending traditional and digital medias for rich storytelling. Katie’s career spans more than a decade of both agency and in-house experience, working with enterprises, trade associations and non-profit organizations. Prior to AIA, she was a Managing Director in the DC office for TEAM LEWIS, a global integrated marketing agency and she also led client teams at Adfero, an award-winning communications and public affairs agency also based in DC. She credits her time in the classroom as a Teach for America corps member for teaching her how to deliver clear, engaging, and relevant messages.

All sessions by Katie Jacobs

Reaching Hard-to-Reach Audiences in the Age of Information Overload

30 Oct 2024
2:15 pm - 3:00 pm
Observation South