Barbara Shipley

As Senior Vice President of Brand and Media, Barbara brings more than 25 years of experience in branding, marketing and strategic communications to her role at AARP and is the chief architect of AARP’s enterprise-wide brand revitalization strategy. She oversees brand strategy, creative services, paid media and advertising, sponsorships and events for AARP.  She leads the brand integration efforts, from the charitable Foundation and commercial relationships (through AARP Services, Inc.) to the association’s advocacy work and outreach across 53 state offices. Before joining AARP in 2006, she managed the Washington, D.C. office of Ruder Finn, a global marketing and communications firm. Prior to that, she spent more than a decade in various leadership roles with Fleishman Hillard, Inc, one of the world’s largest strategic communications firms.