2026 Agenda

The CMO Outlook keynote panel brings together three leading marketing and communication executives from leading DC area companies to discuss their outlook for 2027— and beyond. This “big picture” panel... Read More

AJ Jones II is the Executive Vice President, Chief Strategic and Corporate Communications Officer at Monumental Sports and Entertainment (MSE) reporting to the Chairman and CEO. In this role, he oversees the... Read More

Public affairs leaders sit at the intersection of policy, reputation, and public trust—translating complex organizational priorities into messages that resonate with regulators, media, and communities alike. In this candid roundtable... Read More

Last year, GEO was a new acronym communicators were racing to understand. This year, it’s a discipline with real data, real tools, and real winners and losers. As AI engines... Read More

For a century, the playbook was linear: target by demographics, then wait for people to age into relevance. That approach no longer works. In a purpose-driven economy, relevance must be... Read More

In a marketplace overflowing with messages, the brands that matter most are not the ones people simply notice—they are the ones people feel connected to. In this keynote, Marc Paulenich... Read More

Several of the region’s leading social media thought leaders and practitioners will provide insight into their outlook for 2027 and beyond. How has their social strategy shifted in the last... Read More

Washington’s communications landscape has kept shifting since the new administration took office. The initial reset has given way to a more settled — but still unpredictable — rhythm of policymaking,... Read More

As the media landscape fragments and audience trust becomes harder to earn, communications leaders are rethinking how they engage stakeholders, build brand reputation, and navigate crisis in real time. This... Read More

The center of gravity in public policy advertising has shifted — in where the money goes, how targeting and messaging are delivered, and where. With federal gridlock pushing real policymaking... Read More

AI adoption is outpacing the guardrails meant to manage it — and communications is feeling it first. As Bill Gates and others warn that governance hasn’t caught up with capability, PR,... Read More

As we head into 2027, B2B marketing is evolving at an unprecedented pace, driven by AI, changing buyer behaviors, and new approaches to search, demand generation, and customer engagement. This... Read More

The line between “journalist” and “influencer” has blurred, but the distinction still matters — for audiences, for brands, and for the creators themselves. This panel explores what separates creator journalists (who report,... Read More

Public affairs is shifting from broad messaging to precision, where data, targeting, and measurable outcomes define success. In this session, Benjy Messner, founder of New River Strategies, joins Carl Kuhl,... Read More

This session will examine how B2B buying research is undergoing a significant change.

For years, marketers have focused on maximizing reach, impressions, and conversions. Yet some of the most important campaigns today aren’t selling products, they’re changing behavior. Whether encouraging people to prepare... Read More