Beyond the Buzz: Three Shifts Reshaping Ad Tech
Ad tech is evolving faster than most of us can keep up with the terminology, and AI is undoubtedly playing a role. This practical, jargon-free session cuts through the noise to unpack three shifts that could reshape how advertising is bought, sold, and experienced. Lara Koenig will explain how modular, portable infrastructure could change the ad tech stack; how AI agents are taking on more of the planning, buying, and optimization process; and how AI-native advertising could help brands reach consumers inside experiences like ChatGPT. Attendees will leave with a clearer understanding of what’s real, what’s hype, and what these changes could mean for advertisers, publishers, platforms, and consumers.