AI is Compressing the Buyer Journey:  The Clutch Framework to Win in a New B2B Buying World

AI is Compressing the Buyer Journey:  The Clutch Framework to Win in a New B2B Buying World

AI is compressing the B2B buying cycle, and the companies that monetize confusion and fragmentation are most at risk. In this session, Tim Condon, CRO of Clutch, breaks down how the shift to AI-driven discovery is collapsing the traditional buyer journey, what it means for content companies and B2B marketplaces, and how to adapt. Using Clutch as a live case study, Tim shares the framework Clutch is using to stay ahead: proprietary data, structured matching, and real-time pricing that AI alone can’t replicate.