Rochelle Sanchirico

Rochelle Sanchirico is Vice President of B2B and Integrated Marketing at TEGNA, where she leads marketing strategy, demand generation, sponsorships and commercial production in support of the company’s local media and advertising businesses. She oversees a distributed team of professionals supporting TEGNA’s television stations and digital advertising solutions across the country.

An accomplished marketing, media and technology executive, Rochelle has spent more than 20 years building brands, growing businesses and leading teams through periods of significant transformation. Prior to TEGNA, she held senior leadership roles at Xometry and Spotify and served as CEO of mHelpDesk, a field service software company in the IAC portfolio. Earlier in her career, she held marketing and leadership roles at Vista, comScore, The Washington Post and Kaplan. She has been recognized with the Tech in Motion Award for Best Tech Manager and the Best Tech Company Culture Award.

Rochelle holds a BA from the University of Michigan and an MBA from Duke University’s Fuqua School of Business. She serves on the Board of Directors of Britepaths, a Northern Virginia nonprofit focused on helping families achieve financial stability, and previously served on the Board of Directors and Advisory Board of Thrive DC. She lives in Northern Virginia with her husband and two daughters.