Build an Agent, Watch the Work: AI Agents for Marketing and Communications
Agentic AI tools play an increasingly important role in automating communications and marketing operations tasks. In this session, participants will watch the ActivatUs team build a working AI agent in real time, from blank screen to the completion of a task teams handle every week. Attendees will watch the agent take a real brief, gather information, draft the work and flag what needs a human decision. The audience will also see where an agent saves hours, where it stumbles, and what to check before trusting its output. Participants will leave with a simple checklist for choosing their organization’s first agent task.