Kristin Murphy

Kristin Murphy is the President of Strategic Creative & Communications at Fors Marsh, where she leads the firm’s behavior change marketing, communications, and media business. She oversees a multidisciplinary team helping government, nonprofit, and commercial organizations understand people, build trust, shift mindsets, and inspire action.

Over her 20+ year career, Kristin has worked at the intersection of human behavior, public policy, and communications innovation. She is a recognized expert in applied behavioral science, social marketing, design thinking, and business transformation, with particular expertise in translating behavioral insights into strategies that move people and systems. She is especially passionate about helping organizations rethink entrenched challenges and translate bold ideas into lasting change using marketing and communications as a catalyst.

At Fors Marsh, she has held senior leadership roles spanning business strategy, growth, and operations and has helped shape the firm’s modern approaches to individual, cultural, and systems change. She and her team tackle some of society’s most consequential challenges, including public health, emergency preparedness and resilience, consumer protection, workforce development, and financial well-being. Prior to joining Fors Marsh, Kristin spent more than a decade at Booz Allen Hamilton in leadership roles within the domestic resilience business.