Theresa Contario

Theresa Contario is a seasoned media executive and sales leader specializing in the complex intersections of ad tech, data, and political infrastructure. As Vice President of Enterprise Sales at Extreme Reach (XR), she leads the company’s dedicated advocacy and political practice, bringing deep operational rigor to the high-stakes world of multi-channel video ad serving and distribution.

With an extensive background spanning agency-side media buying, ad tech leadership, and high-growth media startups, Theresa has spent her career immersed in the nuances of advocacy, public affairs, and public relations. She possesses an innate understanding of how fast-moving news cycles, regulatory shifts, and high-impact campaigns demand flawless execution under pressure.

Her unique perspective allows her to bridge the gap between high-level strategic campaign goals and technical media delivery, empowering PR and public affairs leaders to navigate modern media landscapes with unmatched speed, transparency, and precision.