Escape the Creative Black Hole, Make Every Dollar Count, and Move at News-Cycle Speed

Today’s ad production engine is straining under pressure. Demand for content is surging, timelines are shrinking, and resources are stretched thin. For public affairs, advocacy, and government campaigns, a 24-hour news cycle, shifting policy, and regulatory hurdles leave no margin for delay. And fragmented, complex ad ops tools only make it worse, with content getting lost in the gaps.

So what’s really happening behind the scenes? XR VP of Enterprise Sales Theresa Contario will share findings from XR’s State of Ad Ops study, revealing where teams are falling behind and what’s slowing them down.

Contario will also share a case study of how a connected approach to ad ops helped a global brand transform its workflow, cut waste, and saved millions in production costs.