Turning Audience Intelligence into Action in Modern Public Affairs Campaigns
Public affairs is shifting from broad messaging to precision, where data, targeting, and measurable outcomes define success. In this session, Benjy Messner, founder of New River Strategies, joins Carl Kuhl, co-founder of Velocity Public Affairs, to discuss how leading firms are evolving their approach, using research and audience intelligence to drive sharper strategy and more effective campaigns. Drawing from recent engagements, they will explore how data informs everything from who to engage to what to say and where to reach them.
The conversation will focus on how these insights translate into execution. Benjy and Carl will show how integrating audience intelligence into day-to-day workflows enables teams to prioritize key stakeholders, tailor messaging, and measure performance across digital and public affairs efforts. Attendees will leave with a clearer understanding of how modern tools and approaches connect data to outcomes, and how to move from insight to impact more effectively.