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Julia McDowell

Chief Strategist, Five Ones

Julia McDowell

Chief Strategist, Five Ones

Biography

Julia McDowell has spent her career making sure public service messages reach the people who need them and move those people to act. Through Five Ones, the woman-owned marketing consultancy she founded in 2017, she builds brands, strategy, and campaigns for nonprofits and associations.

Her specialty is getting national attention for organizations that don’t have national ad budgets, turning PSA placement and donated media into reach most nonprofits assume they can’t afford. Selected results:

  • American Red Cross: Silver Effie–winning PSA strategy and placement that has generated more than $1 billion in donated media since 2009, building awareness of local disaster relief and blood services
  • Special Olympics: Nearly $50 million in donated media and hundreds of thousands of pledge signers during the pre-pandemic launch of “The Revolution Is Inclusion”
  • USO: Gold Effie–winning placement strategy that generated more than $650 million in donated media over the decade after 9/11

All sessions by Julia McDowell

Impressions to Impact: The Trust Imperative Behind Behavior Change Outcomes

14 Oct 2026
3:10 pm - 3:55 pm