Claribel Rivas

Claribel Rivas is the Senior Social Media Manager at PBS Digital Studios, a network of 20+ YouTube shows that connects, educates, and inspires online audiences. In this role, Claribel co-leads social strategy and editorial initiatives, focusing on vertical video and short-form content across platforms.

Claribel collaborates closely with producers, hosts, creators, and creative teams to develop social-first content, from editorial direction and scripting to production and audience strategy. She also leads creator and influencer campaigns for​​Digital Studios, including an Earth Month campaign that generated more than 3 million views across social platforms, and led the editorial and social strategy for Digital Studios’ first vertical series.

Claribel holds a master’s degree in Digital Journalism from Syracuse University and a bachelor’s degree in Public Relations from Penn State University.