14 Oct 2026
10:45 am - 11:30 am
Generation Next: Rethinking Audience Engagement to Build Brands
For a century, the playbook was linear: target by demographics, then wait for people to age into relevance. That approach no longer works. In a purpose-driven economy, relevance must be earned earlier through trust, shared values, and cultural fluency.
For late Millennials and Gen Z, engagement today is how tomorrow’s loyalty is built.
You’ll hear how forward-thinking brand leaders are building authentic, cross-generational relationships that convert casual observers into lifelong constituents.
Join a panel of industry leaders as they move beyond traditional targeting and into audience building. We’ll explore how strategy, behavioral insight, creativity, and purpose work together to expand reach, deepen relevance, and cultivate the advocates of tomorrow, without losing sight of performance today.