GEO in Year Two: What Actually Moved the Needle

GEO in Year Two: What Actually Moved the Needle

Last year, GEO was a new acronym communicators were racing to understand. This year, it’s a discipline with real data, real tools, and real winners and losers. As AI engines increasingly verify source credibility, pull from multimodal content, and show wildly different citation behavior platform to platform, “getting cited” has become far more complex than early GEO advice suggested.

This session moves past the fundamentals to take stock of where GEO actually stands heading into next year: which tactics have proven their worth, which early best practices are already outdated, and which visibility-tracking tools are worth a communicator’s budget.