Justification Letter to Attend Mid-Atlantic MarCom Summit

Dear XXX:

I would like your approval to attend this year’s Mid-Atlantic MarCom Summit taking
place on Wednesday, October 30 in Arlington, VA. This event is a full-day conference
designed for communicators of all types to learn and exchange ideas on current public
relations, marketing, communications, media, and advertising trends.

This year the Summit will feature more than 70 speakers over 30+ sessions. There is no
other way I could enroll in a program offering me the topics offered and provided by their
panels of experts. The current cost to attend is only $399, which is significantly less
than any other communications conference available, and there is no travel expenses
required.

The conference itself has been going on for more than ten years. It is the region’s
largest annual gathering for the industry and brings together 500+ professionals from
brands, associations, professional services firms, government, tech companies, to
discuss industry trends, best practices, and challenges.

This year’s program features panels, keynotes, and presentations. Some of the reasons
I’d like to attend include:

  • The programs will help me (and our organization) remain abreast of the top
    marketing and communications issues facing us in 2025, allowing us to
    implement best practices from leading brands
  •  I’ll be able to meet and learn from leaders at top and emerging brands
  • There will be sessions on the latest ideas, technologies, and trends in the ever-
    changing marketing, advertising, and communications world.
  • Some of the valuable topics include: social media trends, media relations, CMO
    challenges, AI, analytics, media relations, digital advertising, attribution, SEO,
    marketing automation, content creation, email marketing, crisis communications,
    video trends, and more.
  • The program is designed for senior to mid-level practitioners involved in
    marketing, advertising, PR, and communications.
  • I do hope you’ll consider letting me attend this one-of-a-kind event and should you have
    any event-specific questions, feel free to email one the event’s co-producers, Robert
    Udowitz at robert.udowitz@capitolcommunicator.com.

Thank you!

XXX