2025 Media Analytics: Strategies for a Cookie-less World
As marketers stewarding media budgets for their companies or their clients, questions arise on where to place their bets on which media is the most effective and cost efficient to their goals. Which media placements, media types, which partners, and how much of each, as well as how to optimize campaigns once they are launched are the fundamental questions for all marketers with media budgets. Using the latest thinking and technologies, Pathfinder Interactive and Provalytics have combined to deliver goal-breaking results to their clients and will share their insights and experience, as well as how to navigate these waters in a cookie-less world as they discuss the needs and the solutions of media analytics for 2025 and beyond, as well as present a case study of a past client.