Authenticity in Media through the eyes of GenZ/GenAlpha
For a brand to resonate with today’s younger consumers, authenticity is a must. Join Francis Lyons, an innovator in media authenticity, as he hosts a panel of GenZ/GenAlphas to discuss what motivates this generation in their buying decisions, what attracts them to a brand and causes them to remain loyal, and their thoughts on the future of digital media and marketing.