Closing the Gap: Bridging the Divide between Sales and Marketing Teams
This panel will feature some of the top marketing and sales leaders, and technology providers, in the Mid-Atlantic. They’ll share what sales needs and expects from marketing — and what marketing needs from sales.
The panel will be moderated by Institute for Excellence in Sales Co-Founder and award-winning Sales Game Changers Podcast Host Fred Diamond who recently published a book “Insights for Sales Game Changers” that is filled with fresh ideas to have success in business to business, complex, and enterprise sales. Fred started his career as a marketing leader at Apple and Compaq, and was always very sensitive to the needs of the sales leaders and the teams he supported.