2023 Agenda (2024 Agenda TBA)

The CMO and CCO Outlook keynote panel brings together four leading marketing and communication executives from leading DC area companies to discuss their outlook for 2024 — and beyond. This... Read More

This keynote panel brings together creatives and leading AI leaders from the region to talk about the power and possibilities of AI for creative development. These speakers are at the... Read More

Several of the region’s leading social media thought leaders will provide insight about their outlook for 2024 and beyond. How has their social strategy shifted in the last year? What... Read More

Within the many complexities of any merger or acquisition lies the unique opportunity for unprecedented distinction — the chance to bring together the best, most compelling facets of two organizations... Read More

This session will focus on healthcare communications and how to continue the awareness after the spotlight has dimmed. In 2022, AIDS claimed a life every minute. And while being virtually eliminated in the... Read More

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and outlines to attendees how... Read More

Hear from Public Sector Media reporters and find out the technology trends government agencies care about the most. The panel will weigh in on the hot topics related to workforce,... Read More

Search Engine Optimization continues to be a key marketing tactic for most brands. Over the last year, the proliferation of AI has created a potentially tectonic shift for search engine... Read More

B2B marketing leaders will share their expertise in navigating the ever-evolving landscape of business-to-business marketing in the digital era. You’ll gain valuable insights into innovative strategies, data-driven approaches, and the... Read More

Social listening and digital engagement are powerful tools. By monitoring real-time conversations, discussions, and trending content on social networking platforms and digital media, we can identify insights, opportunities, and emerging... Read More

In the world of sports, crises can emerge unexpectedly, from player controversies to organizational challenges and beyond. It’s no secret that the Washington Commanders have navigated their fair share of... Read More

Yes& worked with the ALS Association to develop an adaptive online platform for individuals affected by ALS. We will demonstrate how mobile-first design principles proved invaluable in prioritizing accessibility, inclusivity, and... Read More

Discover the latest strategies and tactics for achieving outstanding results in your email marketing campaigns. Our experts will share insights into the most effective techniques, email best practices, and cutting-edge... Read More

The state of media relations is in flux, and PR pros and journalists alike are forced to adapt to the shifting landscape. Natan Edelsburg the Chief Partnerships Officer at Muck... Read More

Join Patrick Smith, CMO of Cvent, and Mike Dietrich, VP of Product Marketing at Cvent, who will discuss the evolution of the events industry as 2024 approaches.  What is shaping the industry?... Read More

The right data can provide powerful insights that change the direction and outcomes of your communications campaigns. Smart marketers know what to ask and have the tools in place to... Read More

AI in the communications fields presents challenges in intellectual property, data privacy, authentic communication, and ethical concerns. Balancing automation with creativity, attracting talent, and managing client expectations is crucial. AI... Read More

In an era where traditional marketing tactics are being redefined, Digital-Out-of-Home (DOOH) advertising reemerges as a vibrant force, elevating brand awareness, capturing audiences, and fostering connection. Engage with our panel... Read More

Over the last four years, communicators and marketers have been put to the test, having had to adjust in real-time to come up with new strategies and approaches to meet the ever-changing... Read More

Jeffrey Gottfried, Associate Director of Research, Internet & Tech, at Pew Research Center, will highlight Center findings about current trends in the online information landscape and how adults in the... Read More

When unique product attributes are critical to differentiation in highly competitive spirits advertising, it’s easy to lose sight of the many special reasons why multicultural drinkers choose to raise a... Read More

This is a must-see presentation for anyone who cares about their personal, business or client’s brand(s). We explore why the world is facing an information crisis and the future of... Read More

Join us for an engaging presentation that delves into how journey mapping can fuel innovative ways to better understand how audiences interact with your brand and unlock valuable insights into... Read More

Who can best tell your brand’s story? In today’s social media landscape, leveraging influential voices and online content creators is crucial for enhancing your brand’s online presence. In this panel... Read More

How can you infuse purpose and meaning throughout campaigns, projects and initiatives that will deliberately grow your brand? In this session learn how to holistically build interconnected strategies, extend partnerships... Read More

Several new media organizations have started up recently with either a base or significant operations in DC . This panel will introduce our audience to them and provide an opportunity... Read More

You’ve listened to a lot of great insights today. Now it’s your moment to shine! Join Katherine Boyko,  Arthur Uratani and Alex Fletcher as they lead an interactive discussion on... Read More

This panel will feature some of the top marketing and sales leaders, and technology providers, in the Mid-Atlantic. They’ll share what sales needs and expects from marketing — and what... Read More

Two things can be true at the same time: Using AI more and more is a required part of any agency work, and, AI, on its current trajectory, poses a... Read More

This session will delve into the unique advantages and strategic opportunities that local television news presents for effective public relations campaigns. Expert panelists will explore how leveraging local TV news... Read More