Digital-Out-Of-Home – The Secret Sauce in Today’s Digital Marketing Toolbox

02 Nov 2023
14:15 - 15:00
The Vault

Digital-Out-Of-Home – The Secret Sauce in Today’s Digital Marketing Toolbox

In an era where traditional marketing tactics are being redefined, Digital-Out-of-Home (DOOH) advertising reemerges as a vibrant force, elevating brand awareness, capturing audiences, and fostering connection. Engage with our panel of experts who have navigated the DOOH landscape, leveraging its dynamic capabilities to drive results.

Explore an illuminating case study with Intelsat – operator of the largest and most trusted integrated satellite and terrestrial network in the world – showcasing how DOOH amplified their brand, strategically communicating their global mission. Gain insights into innovative tactics, tangible outcomes, and the rising DOOH investment that solidify its role as a modern marketing cornerstone.

Panelists:

Jennifer Decker, Brand Campaign Manager, Intelsat
Shana Fitch, Senior Digital Marketing Director, TorchLight Marketing

Moderator:
Diana Gardner, Senior Account Director, TorchLight Hire