Using Journey Mapping to Fuel Marketing & Customer Experience Innovation
Join us for an engaging presentation that delves into how journey mapping can fuel innovative ways to better understand how audiences interact with your brand and unlock valuable insights into their behaviors, motivations and information needs—all to optimize your customer experience programs from every angle.
This session will explore effective research methodologies and data collection techniques, creating personas for key audience segments, and best practices to create a visual representation of the customer experience from initial touchpoints to desired outcomes. Using a real-world case study, we’ll showcase how journey mapping can powerfully inform marketing and messaging strategies, user experience design, website development, and personalized engagement initiatives that drive outsized results.