Amy Ganderson is the Senior Director of Digital Strategy at the Colorectal Cancer Alliance. She is a professional marketing leader experienced in various digital marketing channels and functions. Amy has specialized in non-profit digital marketing and strategy for 14+ years, driving awareness and action for important causes. As the Senior Director of Digital Strategy at the Colorectal Cancer Alliance, Amy has revolutionized the organization’s digital infrastructure and outreach programs. Her strategic vision and innovative approach have significantly enabled the Alliance to expand its online presence, fostering increased awareness and support for colorectal cancer research, prevention, and patient support initiatives. Before joining the Colorectal Cancer Alliance, she served in digital leadership roles at March of Dimes, United Way Worldwide, and The Nature Conservancy. Amy received her MBA from George Washington University and a B.S. from Cornell University. Amy currently resides with her husband and twins in Arlington, Virginia.