Creating a Workplace Where Teams are Empowered to Experiment
Over the last four years, communicators and marketers have been put to the test, having had to adjust in real-time to come up with new strategies and approaches to meet the ever-changing needs of their stakeholders and customers in an ever-fluctuating marketplace. Today, as we continue to see budgets and resources tighten, marcomm professionals may feel that they have little wiggle room to fail, which leads to a reticence to experiment—even when something new is exactly what’s needed. Creating a workplace where marcomm teams are empowered to experiment requires a complete shift in culture, including making experimentation an integral part of everyday life. In this session, we examine the benefits of creating a culture of experimentation, discuss how to overcome the most common obstacles, and highlight some organizations that are doing it well.