Debbie Bates-Schrott, SVP of Yes&, has 25+ years of experience in branding, print, digital, and marketing strategies. Her theoretical perspective on understanding the brand’s value to drive an organization’s engagement and growth is paramount in working with clients. Before joining Yes&, Debbie founded Beyond Definition—a WBENC certified, women-owned agency—in 2003 and drove the agency’s progressive approach in the association and commercial spheres to year-over-year growth. Debbie’s active role in the community, and her partnership mindset, play a big part in her success as an industry-leading brand and marketing expert. Her ability to understand the client’s business challenges and define a pathway forward for reaching beyond the client’s expectations shows this success. Debbie is an active advisor for The Association for Enterprise Growth (AEG) and has sat on several association boards throughout her career, including the American Marketing Association of Washington DC (AMADC), The International Association of Business Communicators (IABC), and Association Media and Publishing.