It’s Not Just the Drink, It’s the Moments: Effective Spirits Marketing to Multicultural Segments Means Knowing When and Why They Drink
When unique product attributes are critical to differentiation in highly competitive spirits advertising, it’s easy to lose sight of the many special reasons why multicultural drinkers choose to raise a glass in the first place. Please join Sensis Creative and Strategy leads on Seagram’s and PAMA Pomegranate Liqueur accounts for a lively panel discussion taking a closer look at how occasions to drink provide rich marketing opportunities for spirits brands targeting diverse segments. All cultures welcome!