1+1=3: The Value Of Brand In M&A Deals

Within the many complexities of any merger or acquisition lies the unique opportunity for unprecedented distinction — the chance to bring together the best, most compelling facets of two organizations into a single transformative brand. Grafik’s Chief Brand Strategist, Hal Swetnam, shares considerations for capturing leadership’s vision, blending cultures and capabilities, presenting real value to internal and external audiences, and delivering immediate impact.