As Grafik’s lead for brand strategy, Hal is squarely focused on helping clients stand out in a sea of sameness. He has spent the last 36 years helping brands find their northstar, their mantra, and their voice. Hal began his career partnering with global brands, such as Hilton, National Geographic, and ExxonMobil. Today he’s at the center of our most transformative work, regularly leading strategic efforts and guiding creative development for nonprofits, tech companies, real estate developers, and national associations. All have come to rely on his expertise in uniting individuals around a common purpose and generating richer engagement with audiences.