Communicating Health Care Outbreaks After the Crisis is Gone
This session will focus on healthcare communications and how to continue the awareness after the spotlight has dimmed.
In 2022, AIDS claimed a life every minute. And while being virtually eliminated in the United States, children accounted for 13% of AIDS-related deaths, even though they comprise of only 4% of all people living with HIV globally.
Despite these alarming figures and knowing that we have the science and tools needed to achieve an AIDS-free generation, the global AIDS crisis facing children continues – with extraordinarily little media attention being paid to it. So, how do we regain media focus on children in the fight to end AIDS when the issue isn’t necessarily on our “domestic” doorstep?
Join us as we seek to answer that pivotal question and explore ways in which communicators can elevate a critical health issue once it slips out of the headlines.