Harnessing AI for Brand Reputation Management: What Every CMO Needs to Know
AI is reshaping brand reputation management by providing accurate, real-time insights that were once impossible to capture. With AI, you can uncover key conversations that boost customer loyalty, maximize ROI and make better, data-driven decisions that position your brand for long term success. In this session, Mark Listes, CEO of Pendulum, will explore how AI can efficiently track and analyze conversations across hard-to-reach yet important platforms including YouTube, TikTok, LinkedIn, podcasts and more. Learn how AI empowers CMOs to not only protect their brand but actively grow their reputation by identifying and acting on early signals—whether it’s seizing viral moments, navigating threats like boycotts, and ensuring alignment with core brand values.