Navigating AI Search: A Playbook to Generative Engine Optimization (GEO)
In the blink of an eye, user behavior and the digital landscape have shifted. Previously, the user journey began with a Google search, where users sought information and solutions with high intent. However, this behavior is changing dramatically as AI-powered journeys transform how your buyers and key stakeholders access information.
This shift means it’s time to move beyond traditional Search Engine Optimization (SEO) and embrace Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO), as an expanded effort to maximize your brand performance in the era of democratized search. This session will walk you through the essential strategies for optimizing your digital presence to secure brand mentions in LLMs, rank prominently in AI Overviews, and earn valuable referrals from GenAI-driven search optimization. Get ready to establish your brand as the go-to resource your audience genuinely needs.