Sydney Shufelt

Senior Director, MG Digital, Merritt Group

Sydney Shufelt

Senior Director, MG Digital, Merritt Group

Biography

Sydney is a seasoned digital marketing professional with more than a decade of experience advising B2B and B2G clients on full-funnel marketing strategies aligned to business objectives. When it comes to GEO/SEO, she and her MG Digital team work daily to help clients’ brands and products show up more regularly on AI search and stay ahead of the competition. She has been instrumental in developing and executing successful omnichannel strategies to drive business growth and enhance brand reputation for clients. Her vast experience across SEO, paid media, websites, and social media brings a unique end-to-end POV to help Merritt Group’s tech clients get better ROI and results.

All sessions by Sydney Shufelt

Navigating AI Search: A Playbook to Generative Engine Optimization (GEO)

09 Oct 2025
10:45 am - 11:30 am
Observation North Room

The New SEO: Search and AI in a Social-Forward World

09 Oct 2025
3:10 pm - 3:55 pm
Observation North Room