Reaching Hard-to-Reach Audiences in the Age of Information Overload
We are living in an era when content is easier than ever to create and disseminate. While this can be good for PR and communications professionals (and their budgets!), it does create a real challenge for us in getting our message out: content overload. Audiences are inundated with emails, videos, photos, messages, and more. Reaching audiences is more of a challenge than ever because of the need to cut through the clutter. And connecting with historically hard to reach audiences? Even more difficult. In this session, we will explore the importance of audience research with actionable analysis, the necessity of accessibility and inclusivity in outreach efforts, and discuss innovative and cost-effective marketing tactics to reach diverse audiences.