The Explosive Growth of Women’s Sports: How the Washington Spirit Are Leading the Charge in Women’s Sports

Women’s sports are experiencing unprecedented growth, with rising viewership, increased media coverage, and significant boosts in sponsorship. This session will explore the factors behind this explosion, including shifts in public perception, the impact of marketing, and opportunities for continued expansion in the industry. Brandon Clark, VP of Marketing of the NWSL’s Washington Spirit and Gretchen Carswell, Creative Director and AAF DC President will discuss strategies for sustaining this momentum, the potential economic impact, and how brands, teams, and networks can further champion women’s sports to create a more inclusive, engaged, and diverse sports landscape.